Sales Development Representative (SDR), An Introduction

What Is A Sales Development Representative?

A sales development representative, or SDR, is a junior sales role. This means that they are at the beginning of the process needed to turn a lead into a closed deal. They do not have the ability to make sales on their own, but they help define the necessary steps to get there by creating and nurturing leads through outreach and inbound activities.

The first step for an SDR is to turn raw data about potential customers (leads) into something actionable for the sales team. Using this information, an SDR can find out if the company is a good fit for your products, what kind of business they are running, and how best to present your offerings in order to move them towards signing with you. After doing some research and analysis on each lead individually, they can then take this information and create a pathway (or pipeline) filled with all of those potential customers who might be interested in what you're selling right now.

This brings us back around to defining what it is that an SDR does: turning leads into opportunities for salespeople.

Why create a seperate SDR position?

A company that sells services or software must find clients to sustain its business. The traditional model for doing this is to hire a sales team, who will call on customers directly. However, this model can be difficult to scale quickly without incurring expenses beyond what most startups have in the beginning stages. Thus began the investigation into alternative models—and thus was born the SDR position.

'Sales development representatives' are representatives who focus on outbound selling and lead generation for a company. They are given leads from marketing and inside sales teams (who generally work with closed deals), so that they can work specifically on outreach to potential customers about products or services. By focusing their efforts on finding new leads rather than closing sales immediately like outside salespeople, SDRs provide companies with another option for scaling up quickly and efficiently without major expenditures.

If you're looking for a cost-effective way of increasing the speed at which your business grows while maintaining quality control over high-quality leads, consider creating an SDR position within your company structure!

Sales Development Representatives are a vital part of the sales team for any growing company.

Sales development representatives (SDRs) are a vital part of the sales team for any growing company. SDRs help grow the company's top line by identifying potential leads and helping them reach their sales targets. In short, if a sales rep is like a pitcher throwing haymakers, then the SDR is like the catcher calling pitches and making sure they're working to their potential.